Cognito is an industry leader in the design, development and manufacturing of high-quality, proprietary suspension, steering and chassis components for popular trucks and UTVs. Company founder Justin Lambert started Cognito in 2001, operating out of a converted chicken coop in Arroyo Grande, California.

How Cognito Began

Influenced by his dad’s passion for racing and determined to become a mechanical engineer, Justin’s path lead to an opportunity to design suspension components for a garage-based startup. As his designs and attention to detail gained notoriety, the young business faltered, but with countless hours invested and eyes opened to the possibilities that his work was creating—Justin took a leap of faith and made a deal to take over the fledgling enterprise, striking off on his own.

At the helm, Justin wasted no time making it his own by formally naming his new company Cognito, a name he had brainstormed and knew he would use for his own company one day. With that day now over a decade in history, Justin went on to grow Cognito into one of America’s preeminent manufacturers of high quality aftermarket performance products for trucks and UTVs.

Why Cognito?


While their steering solutions continue to give new life to truck handling and over-the-road performance, their popular high-end lift kits, shocks and accessories are leaders in the enthusiast and professional truck and SUV customizer markets.

A passion for off road racing and the meteoric rise in UTV popularity inspired Justin to begin developing suspension and performance upgrades for Polaris, Can-Am and Yamaha.

With their own factory supported race team, Team Cognito/Polaris/Monster Energy, and Justin driving, the team has achieved pinnacle success in SCORE and BITD competition – including a BITD World Championship title, along with class wins at the Mint 400, UTV World Championships, Baja 1000 and Baja 500.

With proven performance and durability in the most extreme conditions, under the pressures of competition, Cognito has quickly become a leader in UTV aftermarket products for enthusiasts and hardcore competitors who want only the best.

Based in California’s rugged Central Valley, Cognito products are designed and manufactured in the USA, and available worldwide from our growing network of factory direct dealers, WD networks, and to consumers-direct through our in-house sales team and e-commerce platform.

Product Line

First and foremost, Cognito has a product line that covers GMC, Chevy, Ford, Dodge, Polaris, Yamaha, and Can-Am. Within each of these brands, you will find many products to take your truck or UTV to the next level. Cognito’s product line includes:

Truck & SUV Leveling Kits

Cognito Leveling Kits
Cognito Leveling Kits

Leveling kits are designed to level out the uneven stance and increase the ground clearance of your 4×4. In most cases, the slight lift will allow for bigger tires. When coupled with high-quality aftermarket shocks, a leveling kit can increase on- and off-road handling too.

Truck & SUV Lift Kits

Cognito Lift Kits
Cognito Lift Kits

Lift kits make it to take your truck or SUV to the next level. They’ll raise your truck high off the road, fueling you with power and a great view over shorter cars and trucks. The increased ground clearance also helps with those who like to venture off-road. Most kits will raise a truck or SUV by one to three inches.

Truck & SUV Steering Upgrades

Cognito Steering Components
Cognito Steering Upgrades

The benefits of steering upgrades will vary depending on what product you choose. For example, some products are heavy duty and can withstand the off-road abuse.

UTV Cages & Accessories

Cognito UTV Chassis Components
UTV Cages & Accessories

Any time you add a cage to a vehicle, or a UTV you significantly increase its safety. A roll cage is a specially engineered and constructed frame built in (or sometimes around, in which case it is known as an exo cage) the passenger compartment of a vehicle or UTV to protect its occupants from being injured or even killed in an accident, particularly in the event of a rollover.

UTV Suspension

UTV Suspension Kits
UTV Suspension

Just like when you upgrade your vehicles suspension, upgrading your UTV suspension will improve your ride.

UTV Drivetrain

UTV Drivetrain
Cognito UTV Drivetrain

Stay Tuned

Now that we know all about Cognito, and the products they offer stay tuned for future articles to cover each of these categories in more depth! In the meantime, check out their catalog here.